CAST in Nieuwegein has been the trading platform for footwear, sport and fashion since 1984: more than a hundred showrooms where brands and retailers meet. That is precisely where standing out becomes difficult: everybody there is showing their new collection.
For the launch of a new collection we brought in our Holobox. Instead of yet another rack of products there was a life-size hologram making the collection float and turn: at true scale, without glasses, visible from the corridor. Anyone walking past stopped, and anyone who stopped got the whole story.
That is where a Holobox makes the difference for a brand launch. Not because it is technically clever, but because it holds attention at the moment a buyer would otherwise have long since moved on.
What stood at this project
Holobox — Life-size hologram display
The Holobox projects people, products and 3D objects life-size and true to life, no glasses, no headset. Present live from anywhere in the world or play pre-produced 4K content with special effects. Plug & play: plug it in and start presenting.
HoloboxIn the media
Other projects
Ready to make boundless impact?
Book a no-obligation demo and see for yourself how a true-to-life hologram makes your story unforgettable.