Application
Real estate
Selling real estate means selling something that often does not exist yet. A hologram makes it real in advance: the project floats life-size in the sales suite, rotates and reveals every layer, from facade to floor plan.
- Project presentation in 3D, without glasses or a scale model
- From CAD or BIM model to lifelike hologram
- In the sales suite, at the fair or at the investor's office
Why a hologram works for real estate
Buyers and investors have to decide about something that does not exist yet. Artist impressions and scale models help, but remain flat or static, and a scale model does not travel to a fair or a second sales location.
A hologram presents the project as if it were already there: the building floats at true proportions in the room, rotates, opens up floor by floor and shows variants on demand. The content is built from what already exists: the CAD or BIM model, the impressions and the sales story.
The result: a sales conversation held around the object instead of across a drawing, a presentation that tells the same strong story at every location, and a sales suite that draws visitors by itself.
How clients use it
How a product comes to life next to its presenter was shown by Bruynzeel at the Bouwbeurs: a real kitchen next to a holographic presenter. The same principle carries a project presentation.
View the Bruynzeel Keukens caseA new-build project as a life-size hologram in the sales suite: rotating, opening floor by floor, with variants on demand.
The same presentation at the property fair or at the investor's office: the unit travels along, the story stays identical.
A digital twin of the architect or developer explaining the project in person, even when they cannot be there.
Suitable products
Practical: space, power and installation
A Holobox needs nothing more than a standard wall socket and a stable internet connection, and is in place within an hour. We take care of delivery, installation and loading the content. We build the project content from your CAD or BIM model and impressions, following a storyboard that follows the sales story.
Frequently asked questions about holograms for real estate
What is needed to show our project as a hologram?
Your existing material: the CAD or BIM model, impressions and the sales story. We build the holographic presentation from that, based on a storyboard.
Can the buyer choose variants themselves?
Yes. Via the touchscreen the buyer browses floors, finish variants or phases; the presentation responds instantly.
Does the installation travel to a fair or second location?
Yes. The unit is movable and stands within an hour; many projects alternate between sales suite and fair.
What does a project presentation cost?
The unit is on the pricing page (rent or buy); we quote the project content per project based on the storyboard and the supplied model.
Ready to make boundless impact?
Book a no-obligation demo and see for yourself how a true-to-life hologram makes your story unforgettable.