About us
We are changing the world of presenting and welcoming
HEREweHOLO was founded by Desmond Frencken, active for eighteen years and a pioneer in the development of interactive media and of the Holobox. What began as the Holobox within Vision2Watch grew into an independent company that supplies holographic solutions to education, retail, entertainment and healthcare from The Hague, in the Netherlands and far beyond.
Our team combines hardware engineering, 3D content creation and live production under one roof. That lets us handle every project from start to finish: quick decisions, everything bespoke and a single point of contact.

Why HEREweHOLO
Everything under one roof
End-to-end partner
Hardware, content, implementation and support: one partner, one point of contact, zero hassle.
Focused on results
We steer on outcomes for marketing, communication and experience. No tech jargon, just measurable impact.
International experience
From Dutch trade fairs to international campaigns: our holo solutions run worldwide.
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Where we come from
The Holobox was not thought up in a meeting room. It came out of Vision2Watch, where Desmond Frencken has been developing interactive media for eighteen years: interactive floors, tables, walls and projections for brands that wanted something visitors would stop for. The holographic display turned out to be the strongest of those forms, and grew into a company of its own.
That background shows in how we work. We come from the content side, not from reselling: the question is always first what the image has to do, and only then which device fits it.
Everything under one roof, and why that matters
Hardware engineering, 3D content creation, software development and live production all sit in the same building in The Hague. That is not a shop-window phrase: it determines what we can promise.
- A change to the housing happens during the build, not afterwards
- Content and unit are tested together, so there are no surprises on site
- Custom software — face tracking, touchless control, AI avatars, digital twins — is built by our own team
- For warranty or a fault you deal with the people who assembled the unit
Who we work for
Our systems have been used by KLM, ING, Audi, the KNVB and Deloitte, among others. In practice the requests come from four directions: trade fairs and events, reception and visitor guidance, retail and showrooms, and education, museums and healthcare. What those situations share is an audience walking past that never asked for information; the image itself then has to do the work.
How we approach a project
It starts with the question of what you want to achieve, not with a product demonstration. The storyboard comes next: only once it is settled what has to be seen can the content effort be costed seriously. We then build and test hardware and content in The Hague, install on site and hand day-to-day management over to your own people. If a hologram does not suit your goal, we say so too — in the long run that is cheaper for everyone.
Where we deliver
We build in The Hague and deliver throughout Europe; transport, on-site installation and support during the running period are planned in. The site is available in Dutch, English, German, French, Italian and Spanish, and we work in English, Dutch and German. For a project outside the Netherlands we take transport and on-site support into account from the start.
Curious who you will be speaking to?
Call or email us any time, or drop by in The Hague for a live demo and a coffee.